We started with a fast discovery sprint—sacred destinations, traveler demographics, and the seamless, spiritual vibe that makes Zyra Experience different. From there, we refined the visual language (serene deep teals, clean gold accents, and a pristine, trustworthy composition), built content pillars for reels and carousels, and shot breathtaking hero assets for the upcoming Ziyarat packages and guided tours. Finally, we launched a weekly calendar across Instagram with teaser drops, “timeless celebrations” moments, and strategic registration offers—tracked with simple UTM hygiene so the team could see what actually moved travelers to book.