Khao Jee began showing up like the neighborhood lunch stop. The grid now lands a consistent, mouth-watering look; reels capture the real-time tawa energy; and clear location cues reduce “where are you?” DMs. Teaser-to-launch sequences helped new items sell through faster during lunch hours, while geo-targeted creatives improved footfall from nearby offices and shoppers—strengthening brand presence and building repeat visits week over week.
Working Process
We kicked off with a quick brand & channel audit around Haripur’s lunch-rush and street-food culture. Then we set the voice—friendly, fast, and hyper-local—and built content pillars: Street Cravings, Daily Specials, Tawa & Tarka ASMR, Customer Reactions, Behind-the-Counter, and Location Cues.
We shot tight, handheld visuals that feel like you’re standing at the cart—steam, sizzle, and quick cuts—paired with short, direct copy. A weekly posting cadence mixed teaser reels with “served today” updates and map pins to make finding the spot effortless. Simple UTMs and highlights kept offers, timings, and FAQs clear.