With the new packaging designs in place, Numi now has two strong assets that reflect their brand promise and are ready for market. The refreshed packaging boosts brand perception, strengthens the visual appeal of their offering, and ensures the products look as premium as they feel. The outcome is a clear step-forward in packaging quality and market readiness for Numi.
Working Process
Numi is a premium-brand with a strong focus on natural, wellness-driven products. When they approached The Orange Beak, the brief was simple yet strategic: design three product packages that honour their brand values while readying them for shelf-visibility and consumer appeal.