Working Process
We started with a fast discovery sprint—menu, audience, and the “authentic Arabic-inspired” vibe that makes Mr Dajaj different. From there, we refined the visual language (crispy textures, bold flavor-forward composition), built content pillars for reels and carousels, and shot mouth-watering hero assets for the new signature broast and menu items. Finally, we launched a weekly calendar across Instagram with teaser drops, “fresh-from-the-fryer” moments, and special offers—tracked with simple UTM hygiene so the team could see what actually moved diners.
Result
Mr Dajaj’s flavor profile sharpened, the food looked irresistible, and the brand started showing up like a destination, not just a fast-food spot.
With a cohesive look and a clear weekly cadence, engagement rose noticeably and diners began referencing posts at the counter “the signature broast!”. Teaser-to-launch sequences helped new items land with momentum, while digital coupons and limited-time offers improved offer comprehension. The grid now reads consistent and premium, anchoring a stronger brand presence and supporting steady in-store footfall and repeat visits.