We started with a fast discovery sprint—room categories, guest profiles, and the “mountain calm meets quiet luxury” feeling that makes Pinemont different. From there, we refined the visual language (warm woods, pine greens, soft daylight), built content pillars for reels and carousels, and shot hero assets across rooms, the rooftop kitchen, and the property’s mountain views. Finally, we launched a weekly calendar across Instagram with seasonal stay offers, “morning on the balcony” moments, and direct-booking pushes—tracked with simple UTM hygiene so the team could see what actually moved bookings.
Brand Identity, Art Direction, Web Design & Development, Social Content Production, Hospitality Photography & Video, Copywriting, Performance Ads, Influencer/UGC, Community Management
Pinemont Hotel
2024
With a cohesive look and a clear weekly cadence, engagement rose noticeably and guests began mentioning posts at check-in. Teaser-to-reveal sequences helped seasonal packages land with momentum, while clearer room storytelling and offer callouts improved direct booking enquiries. The grid now reads consistent and premium, anchoring a stronger brand presence and supporting steady occupancy and repeat stays.
