Working Process
We started with a fast discovery sprint—menu, audience, and the “prehistoric cave” vibe that makes Cavern different. From there, we refined the visual language (earthy textures, bold meat-forward composition), built content pillars for reels and carousels, and shot mouth-watering hero assets for the new dishes. Finally, we launched a weekly calendar across Instagram with teaser drops, “today’s serve” moments, and bank-card/Happy-Hour offers—tracked with simple UTM hygiene so the team could see what actually moved diners.
Result
Cavern’s story sharpened, the food looked irresistible, and the brand started showing up like a destination not just a restaurant.
With a cohesive look and a clear weekly cadence, engagement rose noticeably and diners began referencing posts at the counter “the brisket pie!”. Teaser-to-launch sequences helped new items land with momentum, while bank-card and Happy-Hour creatives improved offer comprehension. The grid now reads consistent and premium, anchoring a stronger brand presence and supporting steady in-store footfall and repeat visits.