Working Process
We began with a brand and channel audit to sharpen IORA’s promise: science-backed botanicals, handcrafted fresh. From there, we defined a calm, trustworthy tone of voice and set content pillars—Education (“why organics”), Rituals, Real Results/UGC, Founder’s Lab, and Seasonal Care. We produced natural-light photo/video around hero SKUs (Oatmeal Soap, Hair Elixir, Body Butter, Brightening Sleeping Mask, Pore & Wrinkle Serum), designed thumb-stopping reels and carousels, and rolled out a monthly calendar with launch bursts for humidity hair-fall and winter hydration. Clear copy, ingredient call-outs, and simple CTAs kept discovery → purchase friction-free.
Result
A clearer “science-meets-nature” story that increased engagement, improved product discovery, and deepened customer trust.
Education-first creatives and consistent launch cadences led to more saves, shares, and product inquiries, with customers referencing routines and ingredients directly from posts. The grid now feels cohesive and premium, reinforcing IORA’s handcrafted ethos and supporting steady repeat purchases across hero products—building a stronger, longer-term brand presence.
