The new packaging designs elevated Lancashire Farm’s brand presence, creating a more premium and modern shelf appearance. The refreshed designs helped communicate the brand’s free-range values clearly and set Lancashire Farm apart in a competitive dairy category. The client now has two strong, brand-coherent packages ready for rollout, aligned with their website and marketing assets.
Working Process
While Lancashire Farm stood for quality, their packaging and brand collateral lacked coherence and strong shelf-impact. They needed two standout packaging designs that both aligned with their free-range, clean heritage and appealed to modern consumers.